MARIO PAUL AJI

Led comprehensive end-to-end management of digital marketing initiatives, including meticulous campaign planning, dynamic content creation, and detailed oversight of the content calendar.  Drove substantial growth in the company's LinkedIn presence by enhancing page impressions, fostering engagement,

 Contributed to 40+ PR campaigns, boosting student engagement and university visibility on social media.  Captured 4,500+ high-quality images at events, enriching content and enhancing brand presence.  Led the transition to a new social media platform, gaining 15,000+ followers in three months.  Coordinated faculty photo-shoots for publications, ensuring consistency in the university’s visual identity.

 Designed and delivered 20+ digital projects across multiple social channels, contributing to brand identity and audience engagement  Created written and visual content tailored to specific platforms and target audiences, supporting follower growth and interaction

 Collaborated effectively with the global marketing team on strategic B2B cybersecurity campaigns targeting the EMEA and APAC regions.  Created compelling ad copy and engaging visual content for digital campaigns, ensuring strict alignment with brand guidelines and messaging.  Performed in-depth competitor analysis and thorough UI/UX audits, providing actionable insights to optimise the company’s online presence