Guido Colonnelli

• Instore experience associate for the Integrated Marketing Communication team – Home Appliances division • Planned and executed in-store marketing strategies to enhance the customer journey and drive sell-out performance • Managed the end-to-end organization and operational coordination of corporate and promotional events, ensuring seamless logistics and the achievement of set KPIs • Provided cross-functional support to the communication department, assisting in content creation, workflow management, and b

• Support teaching activities by assisting during lectures and exam sessions • Guide students in developing group projects and thesis work • Collaborate with faculty to refine course content and evaluate academic performance

1. Strategic Planning and Analysis • Market and Competitor Analysis: In-depth study of the competitive landscape and conducting market research to identify trends and opportunities. • Strategy Development and Implementation: Defining product promotion strategies and organizing the corresponding marketing actions. • Results Measurement: Evaluating the effectiveness of campaigns and actions taken to optimize future performance. 2. Communication and Content Management • Material Creation and Distribution: Deve

Tutoring in business economics, accounting, and financial reporting for high school students in economics-oriented programs

• Independent student initiative • Developed strategic marketing plans and increased brand awareness • Conducted market analysis and coordinated digital campaigns • Managed social media accounts (Instagram, LinkedIn, Substack, Website) • Collaborated with cross-functional teams • Demonstrated strong decision-making and communication skills

• University club • Designed and implemented the club’s digital marketing strategy • Managed content across multiple platforms (Instagram, Website, LinkedIn) • Enhanced brand visibility and promoted student engagement

Managed online sales of sneakers and apparel, including customer service and digital marketing

Provided support for tax filings, auditing, payroll and HR management

Oversaw sales operations and assisted customers in a retail setting

Distributed promotional materials aboard Grimaldi Lines boats

In June 2025 I graduated with a score of 110/110 in Marketing at Luiss University in Rome. Relevant Coursework: Digital marketing, Research methodology for marketing, Marketing plan, Managerial economics

Thesis: "Marketing and Metaverse: new configurations in fashion industry" Relevant Coursework: Statistics, Strategic management, Marketing, Corporate finance, Banking and financial system

Summer school in English

10 years of clarinet lessons, both individually and in groups, at the No Time Jazz Band of Florence.