Omar Garcia

The Vecieri Group consists of 14 premium custom metals brands, operating across Europe and the USA. • Transformed an early-stage business concept into a profitable international company in under two years, establishing a scalable growth model. • Implemented a commercial strategy focused on brand consolidation and operational efficiency, maximising profit per transaction. • Drove consistent double-digit year-over-year revenue growth, through strategic pricing, process optimisation, and customer segmentation.

• Defined and implemented KPIs to track performance across departments, brands, and products, enabling data-driven decision-making. • Developed a fully integrated business management system in Zoho to streamline operations: - Designed dashboards for real-time visibility and reporting. - Reduced order-processing to three clicks through custom workflows. - Automated the entire customer-to-department workflow, including status updates, manufacturing time estimates, production files, and finance reports.

• Defined dynamic pricing models based on market conditions, customer trends, competitor benchmarks, and margin targets. • Developed global expansion strategies that drove inbound traffic growth of +67% in Italy and +34% in the Netherlands. • Created the go-to-market plan and standardised processes to ensure consistent operations in the new UK and France branches. • Analysed inventory and sales data to surface over €4.5M in slow-moving stock, leading to recovery campaigns and liquidation strategies.

Supported SMEs and consumer brands with growth initiatives through project man- agement, product positioning, customer experience, retail execution and process optimisation.

Research: The Role of Predictive Analytics in Driving Sustainable Growth for Small and Medium Enterprises (SMEs) During Operational Disruptions

Grade: 1 (Distinction) Campus Berlin

Campus London

Campus Houston