Gwen Osserman

• Responsible for generative user/ market research in 9 markets, employing both qual and quant methods • Provide strategic learnings to leadership team to inform business case for new markets and to secure investment • Collaborate with cross-functional product teams to deliver continuous learnings, steer early-stage development and experimentation within live environments • Manage research budget planning and tracking within international markets to remain in alignment with changing business objectives

• Published 12 syndicated quantitative industry reports on subscription-based global platform (approx. 20k words each) in both English and German. • Established in DACH as Beauty and Personal Care thought leader forecasting market size, share, and growth • Procured press coverage Cosmetics Business, Beauty Independent, Mintel Blog • Demonstrated specialized expertise in coverage of emerging brands, as well as deep product knowledge of skincare and color cosmetics

• Mastered fieldwork skills for focus groups, online ethnographies, in-homes, in-situ interviews and co-creation workshops • Developed global database of experts to expand agency’s service offering • Managed projects from acquisition to deliverables, project volumes between 30-200.000€ • Forecasted consumer trends as new billable service • Retained key accounts in the professional salon industry, cosmeceuticals, reproductive health, social media and FMCG