Gwen Raez

As Senior Marketing Manager - International,I lead a team to develop, implement and manage VisitScotland's marketing campaigns in International markets, with a particular focus on digital activity. Working with key strategic partners, including airlines and tour operators, our activity ensures continued growth in the number of International visitors to Scotland.

Responsible for briefing and managing VisitScotland's TV media schedule and production of TV adverts including the recent Surprise Yourself adverts. I manage a team of 16 to deliver VisitScotland's relationship marketing (direct mail) programme, travel trade activity and regional marketing. Activity includes press, online, radio, promotions and social media, working with strategic and tactical partners to further enhance and extend campaigns where possible.