Hai Tran

Identifying and resolving profitability and growth opportunities. Owning the design, development, and maintenance of plans, tools, and processes to enable the rapid, high-quality, efficient implementation of major releases. Ensuring that business priorities, tech capabilities and operational capabilities are aligned. Collaborating with stakeholders across the organisation to track deliverables and orchestrate weekly/monthly stakeholder meetings.

Coordinated efforts between business, sales, and IT teams to improve the product. Ensured the product team understood the direction and vision through partnership with the IT and product leadership teams. Collaborated with teams to discover and deliver the best solution to the market presented by the product team lead and the business. Translated features into user stories within the team’s backlog while managing, ranking, and prioritizing this backlog to reflect stakeholder’s requirements.

Managed and led cross-functional client projects for key accounts. Built, and organised interdisciplinary project teams, developed and made project decisions, ensuring the clarity of project goals, and promoted change management within a fast-paced business environment.

Guiding the strategy of a 12 person marketing team in order to prioritize resources and structure projects from conception to completion. Clarification of the business objectives as well as controlling and analyzing business processes to support strategic goals and leadership of the team.

Spearhead strategic planning and creation of engaging digital marketing strategies to boost organic traffic and conversions. Exercise high-stakes decision-making while translating strategies and objectives into creative concepts aimed at winning new business pitches. Capitalize on project management, sales, and SEO expertise to achieve significant business results. Direct four departments and strategic road map execution across five countries, Germany, Austria, US, Netherlands, and Sweden.

Maintaining a list of key client accounts and working to cultivate these clients Playing an integral role in new business pitches being responsible for the on-boarding of new clients Providing accurate reference documentation for internal management Working closely with creative teams, copywriters, printers Promoting and selling additional services to clients

I perform market research to identify target demographics for key projects. I also prepare and deliver customized pitches for each client, based on client needs and concerns. In this role, I created new credential boards to ensure continued excellence, and I successfully pitched SAP Accelerator and created pitch deck for DB Schenker, which won the client.

I promoted company products and services and interfaced with clients to determine client needs. I negotiated and secured key contracts, estimated client needs, and managed risk, and I provided demos and workshops to clients as well as after-sales support (as Procter & Gamble, Sky, Sparkasse, Chupa Chups, DFB). I established a working infrastructure to improve efficiency, including sales CRM tool and project management tools.

I oversaw daily operations of busy retail store and managed store inventory, and I grew a vertical business model selling straight to customers exclusively through online and flagship stores. I also trained and managed in-house sales associates to meet and exceed company customer service standards.

I defined product strategy and provided strategic leadership in meeting business objectives for sustained growth, and I represented company brand and maintained relationships with existing accounts. I created new products and updated logistic system and I trained new employees using logistics software, data entry, and data retrieval to attention to quality and adherence to all company regulations.

Held responsibility for the company’s social media profiles and ensured regular updates and supported giveaway events during major events Authored, validated, and scheduled the social media posts for the following week

Managed and forwarded the customer’s concerns and solved requests according to the company’s quality standards Responded to students’ queries who were abroad by conducting Skype interviews or via email