Haim Cohen

Establish a European Business Unit to drive the sales across 13 European markets whilst assuming full P&L responsibility. Hire, coach and inspire a team of Marketing & Sales professionals to manage European distributors and retailers. Supervise the execution of marketing strategies across the region and secure close cooperation with corporate Marketing teams. Expand the business into new territories in Europe and actively pursue new opportunities for growth

Business Unit Head: full responsibility for P&L and for Group performance in Licensed & Export markets. Led a team to grow revenue streams in 6 markets. Drove business partnerships with local brewers Supervised the planning and execution of Marketing plans. Ensured that processes of annual budgeting, EBIT targets and Marketing KPI’s are streamlined across the region. Coordibated Group functions for developing innovation pipeline: R&D, Finance, Sales Development, Marketing and Operations

Managed Carlsberg Marketing & Sales in Israel whilst bearing overall responsibility for full marketing mix – pricing, product, promotion & place Envisioned, developed and executed Marketing plans Monitored business KPI's vs. targets to ensure on-track performance across multiple channels Managed comprehensive array of Marketing agencies and budgets – Advertising, PR, Digital, Shopper and Experiential Marketing to generate ground breaking campaigns of consumer-brand experience

Coordinated the execution of corporate strategy in the fields of Marketing & Sales, Supply Chain, and CSR. Controlled a consistent visual identity in all consumer touch points across the marketing mix (products & merchandising, corporate events, points of sale and brands promotions) Incorporated advanced Marketing tools for market segmentation, pricing analysis and portfolio management to optimize the company’s competitive position and to respond to market trends

Planned and optimized media strategies for agency’s international accounts - Sony, Visa, Volvo and domestic FMCG account TNUVA (largest dairy company in Israel) Monitored media efficiency to optimize brand exposure, media mix and costs

Marketing and Sales