Hakan NAYIR

 Implement a professional approach for technical marketing initiatives  Redefine product UVPs and USPs.  Implement a modern in-company training scheme.  Implement a modern product training scheme.  Recommend / implement differentiation strategies.  Implement an improvement plan for digital marketing initiatives.

Successfully managed a portfolio of 25 products of over 2000 articles , maintaining a steady growth of margin and sales volume annually. Created the passive fire protection training material and ran the in-company training scheme as head trainer.•Launched a passive fire protection portfolio of 7 products and 30 articles. Nominated twice for company's best practice award. 16/10/2019: Successful management of a critical customer claim. 15/10/2020: Successfully launching new passive fire protection portfolio

• Managed specifier/design bureau relations, increasing the awareness of the market on product portfolio. • Managed lobbying activities, writing various articles promoting the portfolio on technical sector magazines. • Carried out product trainings. • Actively led exhibition projects - SODEX 2017. • Actively led/managed/supported sales on specific projects with a direct contribution of over 400k € net trade sales.

• Managed a team of 6 to lead technical marketing actions and provide on-site supervision of insulation works and technical support. • Led and managed the re-branding strategy for existing product portfolio, overhauling/modernising the existing marketing material. • Provided solid technical arguments to support the main product line, provided/designed the marketing material and as a result increasing net trade sales by 37%. • Launched 9 new products successfully (PUR + bitumen based water insulation range)

• Managed the technical office staff, a team of 18 to successfully deliver project designs, related time schedules and on-site supervision works. • Organized and brought order to a complicated work-flow where multiple departments took place through creating a detailed Gannt Chart. • Handled and solved claim issues in close relation with other departments. • Managed to increase the efficiency by 55% (time/process-task).

• Managed a group of 9 engineers and technicians, design group and job-site group. • Followed up all the job sites actively, and checking the situation (quality, quantity), maintained cost control and budgeting, following up the contractual issues. • Handed over 681.861,09 m² of Sandwich Panel Cladding projects in different countries (Turkey, Libya, Qatar,Kuwait, Kazakhstan, Azerbaijan, Egypt, Algeria, UAE, Romania, Ukraine, Ghana) over a period of 1,5 years.•Designed a special panel support system.

Managed 2 major projects in UAE - Dubai and KSA - Riyadh. • Fresh Fruit Company Warehouse Construction Project • Properly managed and directed the sandwich panel installation teams, followed all financial issues (client-company,contractor-company), managed budgeting, controlled the quality and speed of the work and prepared weekly reports for the main office. • Achieved to hand over two complex projects of 112.028 m² of sandwich panel installation works.

• Delivering on-site product and installation trainings. (Algeria, Azerbaijan, Bulgaria, Macedonia, Egypt, India, KSA,UAE, Canada, South Africa, Nigeria, Ukraine, Kazakhstan, Georgia, Kuwait, Qatar, Jordan, Romania) • As Sales Manager for Iran and Ukraine, achieved an increase of 15% in market share and an increase of 27%in real margin.

Agility Cold Room Construction Project: •Controlled the work progress, prepared and followed up the monthly progressive payment certificates, reported daily to Sales director for the cladding works. •Successfully handed over insulated sandwich panel works consisting of; -16204,15 m² of PIR insulated cold storage panel installation. -15180,40 m² of roof cladding with PIR Insulated Sandwich Panels. -10443,50 m² of wall cladding with PIR Insulated Sandwich Panels.

•Managed gypsum board and concrete and brick wall works of two very big and major mall projects in a very short time, Cevahir and Levent Kanyon Malls • Levent Kanyon Mall of Eczacıbasi GYO; the application works with ready-use wet plaster over the concrete block and tile wall application bearing anchorage, expansion and reinforcement for the first time in Turkey. Approximately 33.500 m² • Cevahir Cultural Shopping and Business Center; managed aluminum suspended ceiling, plasterboard suspended ceiling works.

Controlled the work progress and prepared work Progression Reports for Construction Manager for the School and Gymnasium Renovation works executed in Istanbul on behalf of Sisli Municipality.