Harry Beachcroft-Shaw

Held a dynamic role that invloved many business avtivities. However, my main responsibility was to develop a marketing plan that would be used in the re-launch of one of the company's products. This involved primary and secondary research and resulted in the alteration of many aspects of the product and brand. In addition I was asked to develop another marketing plan for a product that was struggling and to advise on the company's overall marketing strategy.

Marketing planning, global marketing, marketing research, marketing strategy, strategic brand management, advanced topics in marketing.

Marketing and media studies