Hector Llorens

• Lead and develop a team of 6 Product Managers, strengthening decision-making and ensuring clear product direction. • Define and drive the strategy for the Engagement BU, aligning tech, design and business under a unified product vision. • Design and scale a product governance model that aligns OKRs, priorities and ways of working to increase focus across squads. Projects: OLA (My CUPRA App & MySEAT App) and Automaker.

• Increased B2C impact for apps with 500k+ active users by driving focus and enabling higher-value releases. • Increased B2B adoption rate by 30%+ through clearer product strategy and stronger business alignment. Project B2C: OLA - My CUPRA App & MySEAT App. Project B2B: SEAT Customer Driven Supply Chain (Control Tower).

• Reduced operational costs by 18% through a product strategy focused on efficiency and AI-powered automation. • Increased user satisfaction by 25% by combining AI with user-focused improvements. • Led end-to-end product delivery (Discovery to Launch) of products used by 2.7M weekly active users. Projects: • Mango and Santalucía: AI virtual assistants. • Naturgy: Location and automation features.

• Built and executed a global product vision for Liip Smart Monitor, launching in 20+ markets and 10 languages through a user-centric and scalable product strategy. • Achieved 18% MoM revenue growth for two years by aligning product roadmaps with customer insights and market needs. • Led end-to-end product development — apps, backend, cloud, firmware and hardware — building a high-value health data infrastructure processing 40M daily requests with high reliability. Liip Smart Monitor I & II (eHealth).

• Led technology and product direction across multiple industries, improving operational efficiency and time-to-market. • Designed and implemented scalable and maintainable architectures that improved system reliability and accelerated delivery. • Managed a multi-product portfolio (6+ products), prioritising strategically, optimising resources and maximising ROI. Projects: Novaluz (Energy), Jurisoluciones (Legal), Juinsa (Retail), Crisbel (Fashion), Ubeda (Retail), Lotteries (Gaming), among others.

• Developed end-to-end software solutions, from requirements to production. • Improved system reliability through scalable architecture and best practices. Projects: Vueling Groups and Vueling Webcrew. Tech: .NET ecosystem (C#, ASP.NET MVC, LINQ), SQL Server, TDD, CI/CD pipelines, modern jQuery-based frontend.

• Developed end-to-end features, from requirements to pre-production. • Defined user stories and delivered in a Scrum workflow. Project: Mediolanum bank Tech: .NET ecosystem (C#, ASP.NET, LINQ), TDD, Jenkins, SQL-based reporting, HTML/CSS/JavaScript.

• Developed end-to-end software solutions, from requirements to production. • Defined user stories and delivered using Scrum practices. Project: SIGAM Tech: .NET ecosystem (C#, ASP.NET, LINQ), SQL Server 2008 R2, DevExpress, Crystal Reports, Windows Server & IIS.