Holger Jacobsen
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Holger Jacobsen
- Current 3 years and 10 months, since Aug 2022
Industry Lead Healthcare
Google
- 2 years and 6 months, Jan 2020 - Jun 2022
Sales Director DACH and General Manager Austria
GlaxoSmithKline Consumer Healthcare GmbH & Co KG
- 2 years, Apr 2018 - Mar 2020
Commercial Excellence Director DACH
GlaxoSmithKline Consumer Healthcare GmbH & Co KG
Lead eCommerce, Net Revenue Management, Strategic Planning, Innovation Steering, Simplification, Sales Capabilities & Systems
- 2 years and 11 months, May 2015 - Mar 2018
Area Marketing Manager Oral Health Care DACH
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Functional and disciplinary lead of 8 colleagues heading 3 oral health care brands in 6 categories in 3 countries
- 7 months, Oct 2014 - Apr 2015
Senior Brand Manager Dr.BEST DACH
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Functional and disciplinary lead of 2 colleagues, full brand lead incl. brand & media strategy, campaign, copy & global innovation development and new country role out strategies
- 2 years and 5 months, May 2012 - Sep 2014
Brand Manager Dr.BEST DACH
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Functional and disciplinary lead of 1 colleague, full brand lead incl. brand & media strategy, campaign, copy & global innovation development and new country role out strategies
- 1 year and 4 months, Jan 2011 - Apr 2012
Brand Manager Sagrotan Germany
Reckitt Benckiser Deutschland GmbH
Adapt & execute the global brand/portfolio strategy, development & introduction of global & local innovations, execute the full marketing mix
- 1 year and 7 months, Jun 2009 - Dec 2010
Key Account Manager dm/Budni drugstores Germany
Reckitt Benckiser Deutschland GmbH
Full P&L & budget responsibility, generate sustainable long term top & bottom line growth, achieve NetSales, GrossMargin & 4P targets
- 3 years and 6 months, Dec 2005 - May 2009
Brand Communicator
adidas Group
Team leader for event-, retail- & grassroots-marketing projects and POS-activities
Diploma Thesis
adidas Group
Topic: Impact of sport sponsoring and advertising on the brand strength and the brand image of adidas
Freelancer - Project Management
Volkwagen AG | Philip Morris
Team leader for eventmanagement & promotion activities for leading event agencies in Germany. Clients: Volkswagen, Philip Morris, etc.
Job Training (Client Strategy)
Sharpe Partners (Advertising Agency), New York City, USA
Research, analysis & presentation of competitors’ strengths, weaknesses and the market situation of multiple clients [e.g. Fujifilm, Circuit City]
Prof. Basketball Player
Würzburg / Bamberg
Student Assistant (General Management)
sp.in Basketball Spieler Initiative
Ausbildung von Holger Jacobsen
- 6 months, Jul 2007 - Dec 2007
Business Economics: Marketing
Murdoch University, Perth, Western Australia
Business & Technical Communication, Consumer Behaviour, Entrepreneurship & Innovation
- 4 years and 9 months, Oct 2004 - Jun 2009
Business Economics
University of Hamburg, Germany
Marketing, Trade Management, HR
- 4 years, Oct 2000 - Sep 2004
Business Economics
Julius-Maximilians-Universität Würzburg, Germany
- 2 months, Jun 1995 - Jul 1995
School Exchange
Gresham's School, Holt, Great Britain
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
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