Ilaria Blarzino

As Assistant Category Manager I am co-responsible for the development of the category, starting from looking at the main trends my job is in helping defining new collections together with style dept. directions . Part of my activities is to analyze the performance of annual sales and, therefore, draw guidelines in support of product development, and follow the specific ad campaigns for the collections approved. My job consists also in scouting new business opportunities

The aim of the internship was to analyse purchaising procedures and to suggest improvements in relation to the procurement activities; the job consisted in mapping current processes, facilities and services and proposing innovative solutions. Moreover my duties were: working together with the production to plan purchasing activities, negotiating supply conditions, maintaining list of qualified suppliers and finding new sources of supply, preparing reports and coordinating meetings for products development

The Master is a course that aimes at training professionals ready to manage Business Development, Innovation and Continuous Improvement. I chose this path to enhance my profile with expertise related to business activities and because of its lifelike education.

University allowed me to develop knowledge related to my personal interests, such as foreign languages and cultures, but also to deepen further issues more focused on language use. Through this I developed an interest in advertising that led me to write my dissertation on russian-english ad language