Iryna Pavliuchenko

Occupancy & Revenue Management: Maximized apartment occupancy (reaching 100%) by efficiently managing multi-channel bookings via phone, email, and global platforms (Booking.com, Expedia, Airbnb). Operational Initiative: Designed and implemented a tracking system for fitness center access cards, significantly reducing asset loss and improving internal control. Hands-on Problem Solving: Ensured business continuity in an understaffed environment by independently resolving technical and maintenance issues (el

Crisis Leadership: Successfully managed a critical check-in operation during a global PMS system failure and airport shutdown. Manually processed over 100 arrivals using paper registration, earning a formal commendation from management for performance under extreme pressure. System Proficiency: Operated the Opera PMS for reservations, check-ins, and complex financial reporting while maintaining high service standards. Process Improvement: Implemented an in-room information system to reduce common guest in

Crisis Management & Rapid Scaling: Spearheaded the operational setup of a temporary educational facility for 300+ displaced children. Featured in BILD for excellence in rapid-response social infrastructure. Stakeholder & Partnership Management: Served as the primary liaison between parents, volunteers, and corporate sponsors. Successfully coordinated logistics for food, clothing, and educational supplies. Agile Problem-Solving: Managed daily administrative crises in a high-pressure environment, ensuring t

Art Philanthropy Projects: Conceptualized and led charitable initiatives, coordinating groups of artists to donate artworks to children's hospices and NGOs supporting war widows. Managed the entire logistics and PR for these donation events.

Automotive Retail Marketing (Family Autohaus): Led marketing and advertising initiatives for the family automotive business. Focused on customer acquisition, local brand positioning, and digital promotion to drive sales growth. FMCG Branding & Packaging (Food Production & Logistics): Developed the visual identity and packaging design for a private food label. Managed the brand’s image for a large-scale logistics and distribution center, ensuring market appeal and consistency across product lines. Creative

Community Wellness Initiative (Bulgaria): Organized and conducted complimentary fitness programs for the local community, leveraging certified expertise to promote physical health and social integration

Project Management & Consulting: Provided key support to the marketing strategy team, contributed to statistical research projects and pricing strategy development. Leadership & Development: Ensured the smooth operation of the department and maintained high productivity, successfully balancing professional duties with personal development. Professional Development: Acquired a fitness instructor certification. In Bulgaria, led volunteer fitness and aqua aerobics classes and managed an event, where she was

Trade Marketing & Customer Success: Developed a value-added service model for B2B clients by providing expertise in merchandising and sensory marketing. Advised retailers on optimal product placement, store layout, and atmospheric branding (including scent marketing) to maximize sell-through rates. Product Management & Portfolio Strategy: Actively participated in daily cross-functional strategic sessions to define product development pipelines. Evaluated market research and competitor data to influence fur

Annual Budget Planning & Forecasting: Formulated and managed the annual regional advertising budget, ensuring alignment with headquarters' strategic goals and financial targets for the international retail network. Strategic Media Buying & Procurement: Directed the full cycle of media buying across North-East Ukraine (Kharkiv, Dnipro, Donetsk, Luhansk). Negotiated long-term contracts with major media holdings, optimizing expenditures and securing premium placements. End-to-End Campaign Management: Transla

Market Intelligence & Dynamic Pricing: Developed and implemented a custom analytical tool (Excel) for real-time monitoring of competitor tariffs. This enabled the transition to a Dynamic Pricing Strategy, allowing the company to adjust rates instantly and maintain a competitive edge. Billing System Architecture: Engineered an automated billing framework for the corporate sector (200+ subscribers). The system integrated usage tracking, automated invoicing, and accounts receivable control, ensuring 100% fina

Business Process Optimization & Automation: Developed and implemented a custom Excel-based Traffic Management Tool that automated the advertising grid. This streamlined cross-departmental workflows (Sales, Accounting, Technical) and reduced daily operational processing time by 75% . Full-Cycle Media Planning: Managed end-to-end advertising campaigns for regional clients, including Media Buying, budget allocation, and production coordination (from creative concept to final broadcast). Strategic Partnership

Der Abschluss entspricht einem deutschen Hochschulabschluss und ist zwischen der Bachelor- und der Masterebene einzuordnen