Inge Laufmann

Expanded retail/distribution ecosystem across DACH by developing strategic partnerships and opening new market opportunities. Drove commercial growth thru partner-led business development, exceeding revenue targets by 24%. Designed/launched distribution model for 1st multiplatform gaming launch across DACH. Translated global business strategies into locally relevant go-to-market growth initiatives. Worked closely with retail, distribution, internal stakeholders to accelerate execution and market impact.

Led the rollout of Microsoft's digital distribution strategy across Central Europe. Managed digital business portfolios exceeding $100M in annual revenue across multiple markets. Built and scaled partnerships with leading digital commerce providers incl. epay and Blackhawk. Supported the transition from physical to digital distribution models across more than 10,000 retail locations. Helped partners adopt new digital business models, subscription services and platform-based distribution strategies.

Developed and expanded Microsoft's distribution business across DACH through partnerships with ALSO, TD SYNNEX and epay. Drove revenue growth through joint business planning, commercial execution and channel optimization. Accelerated adoption of Electronic Software Distribution (ESD) and digital-first business models. Collaborated with distribution, category and marketing teams to maximize retail performance.

Managed one of the most strategic retail partnerships in Germany with responsibility for Surface/Microsoft 365. Developed a Microsoft 365 growth model - increased attach rates by 15% and became an EMEA best practice. Led multi-year business planning and commercial growth initiatives. Drove omnichannel growth and digital transformation programs across retail channels. Coordinated large-scale product launches and go-to-market initiatives across sales, marketing and supply chain functions.