
Ipek Akinci
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ipek Akinci
- Bis heute 11 Jahre und 3 Monate, seit März 2014
Global Consumer Marketing Manager for Male Skincare and Accessories
Philips Consumer Lifestyle
• Developing and managing global marketing strategies for Male Skincare Business and Shaving&Grooming Accessories • Translating global market insights into product propositions, leading the product development process from start to end and steering integrated marketing campaigns • Interacting with multidisciplinary teams including Innovation, Research&Development, Design, Supply, Marketing Communications and international sales organizations • Reporting to Sr. Consumer Marketing Director
- 1 Jahr und 6 Monate, Sep. 2012 - Feb. 2014
Marketing Manager for GarmentCare, Domestic Appliances
Philips Consumer Lifestyle, Turkey
•Managing Garment Care category with full P&L and local marketing responsibilities: Grew the business at a rate 2-times more than the market growth rate and gained 11 points market share in 3 years and became the market leader •Developing long-term and profitable growth strategies: finding gaps in the market, defining product specifications, determining necessary channel and regional expansions, quantifying price positioning and investment levels •Reporting to Consumer Lifestyle Marketing Director
- 2 Jahre und 1 Monat, Aug. 2010 - Aug. 2012
Jr. Marketing Manager Domestic Appliances
Philips Consumer Lifestyle, Turkey
•Developed and executed 4P strategies for 3 different product groups: Irons, Vacuum Cleaners, Kitchen Appliances •Followed and realized sales and profitability targets in close cooperation with the sales and trade marketing team •Reported to Domestic Appliances Marketing Manager
- 6 Monate, Feb. 2010 - Juli 2010
Short Term Assign. in Germany - Sales
Philips Professional Lighting Solutions, Germany
•Introduced new product ranges to customers in various fairs throughout Germany •Analyzed customer NPS and created corrective action plans with key account managers and regional sales directors •Worked on a DMAIC improvement process to optimize customer base •Assisted management of the key account Hagemeyer
- 4 Monate, Okt. 2009 - Jan. 2010
Management Trainee - Product Manager
Philips Consumer Lighting, Turkey
•Contributed to optimization of the product portfolio and to implementation of a new pricing policy
- 1 Jahr und 3 Monate, Aug. 2008 - Okt. 2009
Management Trainee-Product Manager
Philips Consumer Lifestyle, Turkey
•Contributed to Annual Operating Plans of 2009 and 2010 as well as to quarterly rolling forecasts throughout 2009 •Executed marketing plans for 4 different product groups
- 3 Monate, Juli 2006 - Sep. 2006
Research&Development
Unilever, Turkey
Competitor analysis on Personal Care Products
- 2 Monate, Juni 2006 - Juli 2006
Production
Bayer Crop Science, Turkey
Line efficiency analysis in the manufacturing department, report compilation for quality health safety environment department
- 2 Monate, Juni 2005 - Juli 2005
Quality Control
MN Pharmaceuticals, Turkey
Quality control analysis on antibiotics intermediates
Ausbildung von Ipek Akinci
- 11 Monate, Aug. 2007 - Juni 2008
Engineering Management Systems
Columbia University
Industrial Engineering (Logistics and Supply Chain Management) and Columbia Business School (Marketing, Sales, Health Care Economics)
- 7 Monate, Sep. 2006 - März 2007
Chemical Engineering
University of Washington
Dean's List for both of the quarters attended as an exchange student
- 3 Jahre und 10 Monate, Sep. 2003 - Juni 2007
Chemical Engineering
Bogazici University
Biochemical Engineering Awarded for being the Highest-Ranked Student, Prof. T. Noyan Price (given for academic excellence), High Honor's Degree
- 7 Jahre und 10 Monate, Sep. 1995 - Juni 2003
German Division
Istanbul Lisesi
Science & Mathematics
Sprachen
Türkisch
Muttersprache
Deutsch
Fließend
Englisch
Fließend
Spanisch
Grundlagen
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