Irina Akelyeva

EMAIL MARKETING I do a full-cycle email marketing - from design and segmentation to automation. ESPs: Mailchimp, SendGrid, Dotmailer, GetResponse, Active Campaign, Sendpulse. INBOUND MARKETING I help you to create valuable content to nurture and qualify your leads. CRM-MARKETING I help you with the advanced segmentation of your database and automation of online communication with your customers on all lifecycle stages. Lead scoring. CRMs: Hubspot, Salesforce, Bitrix24.

Course "Email marketing" Program "Professional Diploma in Marketing" - Module "Digital Marketing Strategy" Intensive course for executives "Digital Marketing Strategy" IPM Business School is the only business school in Belarus that has the International Quality Accreditation (IQA). It was ranked as the best school in Belarus according to the 2013 Eduniversal Business Schools ranking.

Ernesto de Barcelona (www.ernestodebarcelona.com) is a local designer brand of handmade jewellery & accessories. It is a small enterprise where I worked as a Marketing Director developing and executing marketing strategy: - social media marketing, - PR 2.0, - trade marketing, - email marketing, - content marketing, - SEO&SEM, - E-Commerce. Our marketing strategy covered B2B and B2C and primarily was aimed at boosting of brand awareness and new markets entrances.

I started working at BEROC as a project manager in 2009 in Kiev, it was a start-up project. Together with the excellent team we have built sustainable influential economic think tank recognised on local and international level. The range of my duties was extremely wide and included: - daily management; - strategy and budget development; - fundraising; - networking; - hiring and contracting; - managing team work; - financial management; - marketing and public relations.

Courses: - Foundations of Marketing and Digital Marketing - Community Management - Digital & Social Media Strategy - SEO - Brand Reputation - E-Commerce - Content Marketing - Managing Digital Marketing Teams

General Management; Human Resources Management; Finance and Information Management; Customers and Quality Management

Faculty of Philosophy and Social Studies, Sociology Department; Specialist in Sociology/BA in Sociology; Major in Sociology of Management.