Iva Krakan

• Leading end-to-end UX redesigns, user flows, and information architectures for complex B2B platforms expansion (US & Switzerland). • Structuring design systems and user experience frameworks across cross-functional engineering and product teams. Clients: Luma Financial Technologies, DOOR3, Warner Music Germany, Format h.•

• Redesigned the complete interaction model for an excavator copilot HMI system from initial vision to interactive prototypes for clients including Komatsu, KTEG, and Epiroc. • Developed intuitive HMI concepts incorporating cabin ergonomics, display layouts, and physical/software hardware constraints. • Built interactive prototypes for direct validation with machine operators in field conditions. • Served as the main interface between design and engineering, translating complex technical requirements into u

• Led UX/UI concept and design for the German core product (onboarding, complex payroll workflows, dashboards). • Unified UX direction and design alignment across international product teams (France, Spain, UK). • Streamlined complex interaction architectures for data-heavy B2B enterprise applications.

• Executed end-to-end UX/UI design, wireframing, and interactive prototyping for enterprise clients. • Built design systems, complex dashboards, and user-centered workflows. Clients: BMW (B2B Portal), Airbank, R+V, The Mobility House.

Founded and ran an independent design magazine, covering editorial direction, visual identity and contributor management.

Brand presence, customer communications and digital content marketing.

Styling, product selection and production support for editorial and commercial shoots.