Jack Vivrett

Owned, developed and delivered all facets of company branding, employee engagement, and the global marketing and communications functions necessary to enhance customer retention and support the growth of capital equipment and OEM parts businesses.

Delivered strategic guidance and marketing leadership for B2B go-to-market strategy, sales support initiatives, product launches and rebranding exercises during a year marked by several acquisitions and integrations. Rebuilt and led corporate marketing team. Developed rebranded strategic messaging and integrated bundles of next generation thought-leadership videos, propriety research and social media content to define market differentiation and drive brand awareness and lead-generation initiatives.

Served as in-house expert for developing, delivering and mentoring on communications strategy and messaging for Do Not Pay, a comprehensive US Treasury Department program to help all federal agencies identify and mitigate fraud, waste and improper payments through a single service resource.

Within Corporate Affairs, IT, and Vegetable Seed Business teams, functioned as subject-matter expert and strategic lead for numerous business-critical marketing and communications projects.

As marketing team leader, I reported to the President & CEO and was responsible for developing and producing all corporate communication and lead-generation strategies, programs and deliverables, including company brand messaging, websites, case studies, white papers, brochures and newsletters. Directed external agencies in developing and executing public relations campaigns, translating and distributing online and printed materials and creating and implementing corporate design and branding programs.

Provided editorial, creative, and marketing expertise to various NGOs and non-profit organizations that operated medical logistics and educational development programs in developing countries.