Jacqueline Dede Asare-Dartey

I design and build user-centred conversion-focused websites and digital products for startups and service businesses.

I design high-performing web and mobile products for client projects across industries. My work focuses on balancing usability with bold visual language, ensuring each interface not only looks great but also guides the user naturally. Highlights: - Led the UX for several client platforms from wireframe to HIFI - Built high-converting websites using Framer and Rive - Created scalable designs tailored to brand identity - Collaborated with PMs, engineers, and stakeholders for seamless delivery

I led the end-to-end redesign of Eganow’s fintech platform solving critical UX issues uncovered during beta testing. Working cross-functionally with founders, compliance officers, and developers, I transformed complex KYC/AML workflows into intuitive, secure experiences that build user trust. Key outcomes: - Simplified onboarding flow to reduce friction and improve conversion - Implemented UX compliant with financial regulations (KYC/AML) - Delivered a modern, clean interface that supports long-term scala

Owned the entire UX process for a growing B2B platform. Delivered clean, consistent experiences by refining interfaces based on real user data and feedback. Key contributions: - Redesigned core flows based on user interviews and test sessions - Contributed to brand elevation and design system updates - Simplified complex workflows to reduce user friction

Led UI design for Eganow’s mobile and web products during the early stage. Worked closely with the development team to implement a user-first redesign that improved engagement. Results: - Increased customer engagement by 15% after full redesign - Designed financial tools for banks to digitize customer access - Set UI direction for mobile-first product strategy

At Ghana Tech Lab, I led the UX efforts on multiple education and entrepreneurship platforms designed to empower youth and early-stage entrepreneurs across Ghana. I owned the UX strategy, research, and UI design for a nationwide training platform that has helped over 10,000 learners access digital skills and contributed to employment and freelance opportunities for hundreds. In parallel, I mentored aspiring designers and ran hands-on training sessions in UI/UX fundamentals, helping over 60% of students se

- Led incubatees to win funding for their startup ideas by teaching them how to build a revenue generation model out of their ideas and how to adopt the market using the business model canvas. - Developed a training curriculum for an 8-week training program. - Engaged with other prominent business developers and entrepreneurs to act as judges for in-house pitch events I organized with team from time to time. - Collaborated with team members to create weekly reports, presentations and lead generation strateg

- Lead a team of 5 interns to develop and implement a voucher generation web application using Django. - Created a database using SQL server. - Worked closely with assigned supervisor to assist with issues that came up.

Studied a 4-year Computer Engineering program at the University of Ghana. It entailed delving deeper into the components of the computer and also a little bit of programming.