Jakob Alkil

Employee #1 in Ocean Rodeo Europe - Proudly representing Ocean Rodeo Sports Inc for all kiteboarding equipment in Europe

Import and distribution of Jaguar Land Rover Cars in Finland, Estonia, Latvia and Lithuania

Full P&L responsibility for all sales of Cars, Commercial Vehicles & Parts & Service in Denmark, Iceland and the Faro Islands. Responsible for ongoing franchise network development, marketing, brand and price & product management as well as Public Relations, Customer-, Dealer- and Employee Satisfaction.

Responsible for managing all Pan-European Variable Marketing Campaigns and efficiencies across 20 European countries

Responsible for all product launch events, training Europe-wide and the conception & implementation of establishing e-Learning for all European dealership employees.

Responsible for all Dealer Executive training in the UK ranging from Product and sales training to Certificates, Diplomas, BSc and MSc's. Full P&L responsibility reporting to the Ford of Britain Marketing Director

Responsible for the the launch of the TH!NK brand - an environmental experimental start-up enterprise of Ford Motor Company. Full P&L, communications/marketing & sales and PR responsibility reporting to the Board of Directors and Senior Management in Ford North America. Search Google with keyword "Jakob Alkil" for more information, press clippings, Video's etc.

Responsible for all communications materials (TVC's, Print, Outdoor, Radio, Magazines and internet). Group Manager for Denmark, Sweden, Norway, Finland and later also Austria.

Ensuring production planning was matching expected orders - constantly analysing the order-take, industry trends, competition and matching this to the production planning - Reports enabling senior management to make decisions based on facts.

Responsible for roughly one third of the Danish dealers and their sales performance on cars, commercial vehicles, Parts & Service. Responsible also for customer satisfaction and dealer profitability in my district. When at Ford Denmark it was my job to represent the views and vishes of the Dealers - and when at the Dealerships, I represented the views of Ford Denmark and ensured strategy implementation.

Cross Cultural Marketing and Management