Neelanjan Datta

Created, managed, deployed more than 250 multichannel campaigns like EM, SMS, Push, DM & OBTM. End to end campaign optimization and Dynamic capping implementation as per the requirements of business for weekly OBTM customer requests. Communicated with Stakeholders, Data Planners, Delivery Managers for providing quality campaigns as per the requirements through One Brief, Workfront. Created templates for deliveries, Workflows, optimized complex queries to provide output in minimal time, handled campaign envi

Worked on EAS/CRM Digital Marketing. Worked on Adobe Campaign Classic, SOAP API, worked with API connectivities with ACC and leadsbridge/ACM. Design and implement complex multi-step, multi-channel communications using adobe campaign across several customer channels (Email, SMS, Direct Mail) Developed unsubscription web application for various markets Developed various schemas, input form and technical workflows Setup various external accounts Developed an API to send data to external server Developed vario