Jamal Amer

• Revolutionized the usability and growth of the NeuroFlash application through innovative UX strategies and data-driven insights. • Conducted extensive user research, identifying actionable pain points and opportunities to optimize the user experience. • Translated ideas into high-fidelity wireframes, interactive prototypes, and visually stunning mock-ups to communicate design concepts effectively.

• Spearheaded the centralization of key interfaces for new business ideas and analytics requests, streamlining collaboration with business analysts. • Analysed web metrics proactively, unlocking insights to address business challenges and optimize campaign effectiveness. • Ensured data accuracy and quality in reporting and web analytics projects, empowering data-driven decision-making. • Prioritized web analytics requests, delivering impactful insights to drive strategic growth and success.

• Led a transformative digital initiative, positioning Dynamics CRM as the centrepiece of user interactions and secure transactions. • Key member of an agile service design, delivery, and support team, driving the organization's digital transformation journey. • Collaborated seamlessly with diverse teams, including software developers, testers, designers, and researchers, to deliver innovative solutions.

• Adapted desktop experiences to captivating mobile and tablet interfaces, incorporating iterative design based on user feedback. • Leveraged web-based capabilities for task-based mobile systems, optimizing user-friendliness and engagement. • Collaborated effectively with stakeholders and developers, delivering creative and reliable solutions for safety professionals.

• Utilized expertise in web/graphic HTML5, CSS3, and JavaScript code to create captivating user interfaces. • Enhanced CMS page maintenance and back-office system administration, optimizing user sessions and engagement. • Complied with SOUQ regulations, developing designs for Fashion, Lifestyle, and CCC departments.