Jan van Bommel

Leads marketing campaigns, successful CRM-implementations and meaningful digital analytics. Bridges the gap between marketing strategy, sales operations and IT-supported execution. Combines strong analytical skills with getting-things-done mentality.

Implementing lead management solutions for EMEA, and delivering the right KPIs. Marketing reporting, combining campaign data with CRM data.

- Building the analytics platform for multichannel marketing - Multichannel reporting dashboard, campaign measurement

Main responsibilities: - Develop and execute eMarketing campaigns for both established and pre-launch brands. - Collaborate with global and local brand teams to translate business objectives into an eMarketing tactical plan. - Develop business cases for eMarketing programs. Lead project teams that include functional support groups (including working with Sales, Legal, and IT). - Vendor and agency management (includes budgets review).

Develop marketing campaigns for specific customer groups (new clients, loyal clients). Customer data analysis. Defining marketing database and implementing a campaign management system. Develop customer profiles for targeting.

Developing marketing campaigns, customer data analysis, list management, matching customer profiles with relevant offers, adding insurance profile data to the company marketing database.

operational research, supply chain management, marketing