Jasmine Tin

Freelance account lead for Royal Caribbean Cruises China, managing China-wide brand launch campaign

Account lead for large blue chip clients such as S&P Global, Mercer, Gen Digital, Phoenix Group and ECARX (part of Geely), generating over £3M and becoming the top billing account handler in the agency. Projects delivered include corporate websites (UX/UI design and Umbraco build) and product design for a pension management app.

First marketing hire at global B2B insurtech start-up to lead marketing strategy and activities across all markets, including SEA, Japan and the US. Part of leadership team that closed US$14M Series A in Nov 2020. Led in-house and global agency teams to develop initiatives to drive brand awareness and leads acquisition overseeing PR, paid and owned social, SEM, SEO, content and product marketing. Highlights include delivering a full rebrand from strategy to VI, winning two Asia Transform Awards in 2020.

Marketing for HSBC Hong Kong's digital payments app - PayMe (P2P & P2M) Driving all brand awareness and user acquisition activities including new feature communication, branding, strategic partnerships & sponsorships, and tactical campaigns from strategy and planning all the way to delivery. Spearheaded user acquisition growth by gaining over 1 million customers in 17 months (+180%) and devising the GTM launch of PayMe's P2M feature upon the launch of PayMe for Business.