Jay Ehret

Brand manager for Rainbow International, a brand of The Dwyer Group. I direct the marketing efforts for the brand with the specific goal of increasing brand awareness at the national and local levels. I develop and support the execution of strategies and tactics nationally and internationally, and assist the Local Marketing Manager with initiatives that assist franchisees on a local level.

Founder and Dean of Marketing Know-How at TheMarketingSpot.com. My job is to turn entrepreneurs into marketers and transform ordinary businesses into extraordinary brands. I create and provide educational materials and courses that teach entrepreneurs, managers, and new marketers how to market in a durable way that grows their business.