Kaio Parmeggiani

Leading design initiatives across the platform’s user experience, from visual identity and design foundations to product interface improvements. Key contributions include: • Led the redesign of the platform’s visual identity and product experience, establishing a cohesive design foundation across web and mobile. • Conducted research and internal journey mapping to identify friction points across the marketing funnel, onboarding and product flows. • Collaborated with engineering teams to design a new backen

Worked with clients across digital strategy, UX design and product experiences, helping businesses improve their digital presence and user journeys. Key work included: • Led the creation of a new brand and website for a dermatology practice, increasing Google impressions and filling 90% of new patient appointment slots • Designed user interfaces that improved engagement and simplified navigation across digital platforms. • Conducted user research and competitive analysis to inform product and design decisi

Contributed to improving the usability and product experience of aNewSpring’s learning platform by combining UX research, interaction design and scalable UI systems. Key contributions: • Led UX/UI improvements that increased user retention by 15%, focusing on clearer navigation, improved workflows and interactive prototypes. • Collaborated closely with product managers and engineering teams to translate user insights into actionable product features. • Applied UX research findings to identify user pain poi

Improved usability and engagement across a global SaaS learning platform.

Coordinated strategy and research initiatives for digital and brand experience projects, connecting consumer insights, business objectives and design execution. Key contributions: • Led cross-functional teams using Agile methodologies to deliver research and strategy initiatives across multiple client projects. • Developed digital and brand strategies informed by market analysis, consumer behavior and competitive research. • Facilitated workshops and collaborative sessions to align stakeholders around stra

Led strategic planning and research initiatives that connected consumer insights, brand positioning and digital product experiences for major clients. Key contributions: • Directed strategic research and planning processes that supported the repositioning and market growth of Brasil Cacau. • Designed and launched the immersive brand experience Casa do Recheio, strengthening customer engagement and digital presence. • Contributed to the creation and launch of the Brasilidade product line, introducing 21 new

Conducted strategic research on emerging Web3 technologies, helping translate complex technological concepts into accessible insights and opportunities for clients. Key contributions: • Led benchmark research and market analysis to map the Web3 ecosystem and identify strategic opportunities. • Facilitated workshops and content sessions to educate internal teams and stakeholders on Web3 technologies and applications. • Produced visual frameworks and strategic materials that simplified complex concepts and s

Co-founded and designed a custom accessories brand, leading product, brand and digital experience development from concept to launch. Key contributions: • Designed and launched the brand’s e-commerce platform, improving product customization and creating a more intuitive purchasing experience. • Developed the visual identity and brand system, ensuring consistency across packaging, digital platforms and marketing materials. • Applied UX research and customer feedback to design personalized products aligned

- Led research initiatives to map category trends, providing insights that enhanced social media performance and informed strategic decisions. - Organized and presented strategic and visually compelling creative presentations, improving client engagement. - Participation in behavioural and competitive health research, identifying key opportunities for brand growth and positioning.

- Developed and optimized daily control reports, increasing the efficiency of campaign tracking and analysis. - Analyzed ad and campaign performance, providing actionable insights that improved ROI. - Presented results of active campaigns to internal stakeholders, facilitating data-driven decision-making. - Managed claims control and conducted in-depth analysis to ensure campaign integrity and effectiveness.

- Created media control strategies for partner malls, enhancing the brand's visibility and customer engagement. - Designed all graphic and digital assets, ensuring brand consistency across platforms. - Developed seasonal creative concepts for shop windows, increasing foot traffic and sales. - Assisted in the planning, implementation, and management of the brand’s digital content, including social media, email marketing, and website. - Supported loyalty programs and strategies to attract new customers, boost

- Developed innovative graphic and digital design pieces, driving brand engagement and recognition. - Designed and launched promotional landing pages, increasing conversion rates. - Planned and executed creative presentations, effectively communicating campaign strategies to clients. - Conducted trend research and competitive analysis, informing creative direction and strategy.

- Managed customer and supplier relationships, ensuring smooth communication and project delivery. - Negotiated budgets with customers and suppliers, optimizing costs and improving campaign efficiency. - Created comprehensive presentation materials and cost-efficiency reports, facilitating strategic decision-making. - Financial planning for communication campaigns, aligning budget with strategic goals. - Handled material procurement and sales, ensuring timely delivery and quality.

- Designed and developed graphic materials for promotional use at points of sale, boosting brand presence. - Created visual identities for various brands, ensuring consistency across all marketing materials. - Managed the layout and design of informational and internal materials, improving communication effectiveness. - Developed strategic campaign concepts, enhancing brand positioning and market reach. - Led social media content creation, increasing online engagement and brand awareness.

- Covers the entire spectrum of UX-UI, from defining features to creating a Design System. - Includes user research and hands-on experience in prototyping and usability testing. - Explores modern tools and diagrams like Canvas MVP, 360 view, and Crazy Eights. - Guides project construction using Fig

- Develop full-stack digital products and foster an experimental culture. - Lead cross-functional teams to define viable product strategies, taking ideas from conception to market. - Achieve product-market fit and design user-centric experiences that delight customers. - Instrument actionable analy

- Plans and implements advertising, marketing, sales, and offline, online, and network branding management strategies. - Conducts market, competition, and consumer behavior research to position brands and drive sales. - Identifies the best means, channels, and communication methods for clients to a