Joanna Kruszewski

1. Localising global marketing campaigns (e-mails, newsletters, sales material and webinars) to the EMEA market (in 11 different languages targeting more than 80,000 contacts). 2. Customising and leveraging differentiated content (presentations, white papers, web copy, audio/video content, and sales guides) into local marketing campaigns. 3. Supporting the EMEA sales team as a key liaison to drive Fiery goals, go-to-market initiative and product launch efforts.

1. Developed a scalable CRM system to standardize production of briefing documents for the EMEA PR team (36 different markets). 2. Coordinated logistics around large PR events with over 60 journalists. 3. Created press material for PR and social media use, as well as handled external communications through Intel’s online PR news and social media platforms. 4. Generated newsletters and PR reports to senior management by collaborating with local PR managers and using online PR metrics tool.

1. Expanded business’ core activities by developing the online media service; established more than 80 relationships with online suppliers around the world; increased revenue by 15%. 2. Handled on average 10 accounts/month while ensuring the timely delivery of information and a high-level of customer satisfaction; resulted in high customer loyalty and retention. 3. Convinced suppliers to place in ethnic media; as a result, successfully acquired 16 new clients, and planned the ethnic marketing campaign.

Marketing, Innovation, Entrepreneurship

Major in Marketing; Minor in German language