Joern Hagenguth

Angestellt, Director of Business Unit Finance & Relocation, Scout24 Gruppe - ImmobilienScout24
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Online focus
direct sales marketing
campaign planning
briefing and managing from agency either intern or
consulting of SEO and SEM strategy and optimizatio
B2B and B2C focused marketing
people management
project management
budget planning
product management - new online products/ service
business planning and creation of new strategies/
dialogue marketing
integration and multi marketing campaigns through
knowledge about the real estate market and relocat
Software as a Service (SaaS)
Vertrieb
Lead Generation
Product
Organisationsentwicklung
Key Account Management
Abteilungsleitung
Vertriebsmanagement
Restrukturierung
Changemanagement
Leadership

Werdegang

Berufserfahrung von Joern Hagenguth

  • Bis heute 1 Jahr und 2 Monate, seit Juli 2024

    Director of Business Unit Finance & Relocation

    Scout24 Gruppe - ImmobilienScout24

    End to end responsibility for revenue, budget, strategy, product, marketing and sales for Finance & Relocation.

  • 2 Jahre, Jan. 2023 - Dez. 2024

    Board member of the networking group "sales"

    BITKOM e.V.

    Networking and exchange platform for passionated sales people.

  • 1 Jahr und 4 Monate, März 2023 - Juni 2024

    Head of Business Unit Umzug

    Scout24 Gruppe - ImmobilienScout24

    - End to end responsibility for revenue, budget and all activities for Umzug, e.g. IT, product, marketing and sales

  • 4 Jahre und 9 Monate, Okt. 2019 - Juni 2024

    Head of Sales Enablement

    Scout24 Gruppe - ImmobilienScout24

    - Responsible for strategy and execution for the Sales Enablement function - Define sales processes, learning & design, communications, content, and delivery, helping our sales team win opportunities of all sizes and increase productivity - Establish KPIs and success metrics and success criteria to help business understand ROI of sales processes and training programs

  • 2 Jahre und 9 Monate, Apr. 2021 - Dez. 2023

    Head of Marketing

    FLOWFACT GmbH

    - Responsible for all Marketing activities & strategy to drive KPIs like revenue, market share lead generation and customer satisfaction along all marketing channels - Setup, execute and operate processes to scale existing marketing activities (SEA) and identify new potentials streames (Upsell potential) incl. tracking to see and measure improvements along the sales cycle - Successful established Brand Key strategy FLOWFACT & Propstack - Successful Launch of websites for FLOWFACT & Propstack

  • 1 Jahr und 2 Monate, Juni 2020 - Juli 2021

    Interim Manager B2B MarCom and Digital Sales

    Scout24 Gruppe - ImmobilienScout24

    Responsible for strategy and execution for B2B MarCom and Digital Sales Define marketing B2B campaigns supporting among sales activities to generate revenue, customer engagement and customer satisfaction Establish KPIs and success metrics and success criteria to help business understand ROI of a campaign level Developing and roll out digital work streames and product booking streames to enable B2B customer to book products & services by themselves (easy to buy)

  • 1 Jahr und 5 Monate, Mai 2018 - Sep. 2019

    Head of Go to Market (Business Operation) ImmobilienScout24

    Scout24 Gruppe - ImmobilienScout24, AutoScout24, FinanceScout24

    Translating products, ideas & data into sales actions while providing the needs of sales & the customer to the segments Develop contact strategy & implement campaigns for sales Establish and strengthen Feedback Loop (CC/Sales) backwards to the segments Customer profiling for sub-segmentation propensity modeling

  • 2 Jahre und 3 Monate, Feb. 2016 - Apr. 2018

    Head of Go to Market (Business Operation) Finance & Umzug

    Scout24 Gruppe - ImmobilienScout24, AutoScout24, FinanceScout24

    Act as the voice of sales within the market segment finance and act as the voice of the market segment finance to the sales management and the salesforce Translate the market segment roadmap into sales approaches (e.g. campaign management, Rallys, Incentives, CRM requirements, Sales Pitches, Account planning) Request training, the production of education materials and operational data to support the salesforce (with the support of the SalesOps and BizEx functional organization)

  • 3 Jahre und 10 Monate, Mai 2012 - Feb. 2016

    Head of Business Unit Umzug

    ImmobilienScout24

    Responsibility & developing of the Business Unit Relocation Services at ImmobilienScout24 Successful leading & developing of the Business Unit Relocation Services at ImmobilienScout24 with people management of 10 people, full budget responsibility for costs and turnover, responsible for strategy, goals, control and steering of all operative marketing-, product- and sales-activities

  • 5 Jahre und 6 Monate, Nov. 2006 - Apr. 2012

    Teamlead Marketing Manager for Consumer

    ImmobilienScout24

  • 3 Jahre, Mai 2006 - Apr. 2009

    Sales Manager

    LYCOPLUS Nutricosmetics

  • 2 Jahre und 4 Monate, Juni 2004 - Sep. 2006

    Product Marketing Manager

    Microsoft GmbH Germany

  • 7 Monate, Dez. 2003 - Juni 2004

    Brand Management (Brand Qoo)

    Coca Cola GmbH Germany

  • 5 Monate, Juni 2003 - Okt. 2003

    Key Account Manager

    Stuios92.com Ltd.

  • 1 Jahr und 3 Monate, März 2002 - Mai 2003

    HIWI

    FHTW Berlin

  • 4 Monate, Apr. 2002 - Juli 2002

    Strategic Marketing

    T-Systems
  • 4 Monate, Mai 2001 - Aug. 2001

    Demand planning

    Tycoelectronics

  • 7 Monate, Sep. 2000 - März 2001

    Operational Marketing (HMI 2001)

    Microsoft GmbH Germany

Ausbildung von Joern Hagenguth

  • 5 Jahre und 3 Monate, Apr. 1998 - Juni 2003

    Innovationmanagement/Marketing

    FHTW (University of Applied Sciences Berlin)

Sprachen

  • Deutsch

    -

  • Englisch

    -

  • Russisch

    -

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z