John Moritz Hänel

Reporting to Director & GM & VP Management of & budget responsibility for EMEA & India Marketing Strategy across all Marketing touchpoints from ATL > BTL, incl. Channel Marketing & Social Media

Management of & budget responsibility for EMEA Marketing Strategy across all Marketing touchpoints from ATL > BTL, incl. Channel Marketing & Social Media Deliverables: Segmentation, Targeting and Positioning in liaison with Product Management, Business Development and Sales (Matrix Organisation)

Komplette Verantwortung für EMEA Marketing Budget (7-stellig). Reporting > Director Marketing & CMO (C-Level / Vorstandslevel). Laterales Führen + Teambuilding von 5 europaweiten Specialists: - Content Creation - Email Marketing - Digital Marketing - Lead Capturing - Roadshows &Messen - PR. Enge Abstimmung mit Business Development & VP's of Sales + Marketing. E-Commerce Launch + Monitoring. Pressetouren in UK + DACH für Consumer Product Launch 2017 (FLIR One + FLIR One Pro)

Begleitung der Produktentwicklung • Vorbereitung und Durchführung der Markteinführung • Laufende Produktbetreuung (Marketing-Pläne, operative Umsetzung) • Marktbeobachtung (Trends, Mitbewerb,...) • Produktcontrolling (Auswertungen, Budgetierungen,...)

Marketingseitige Produkpanung; enge Abstimmung & Planung mit Agenturen; ATL, BTL, Channel Marketing

- Verkaufspräsentationen erstellen - den Vertrieb bei Kundenterminen und auf Messen unterstützen; Produkte präsentieren - Portfolioanalyse - HQ Ansprechpartner & Teilnahme an globalen, strategischen Conference Calls - Teilnahme & Repräsentation der Subsidiary bei internationalen Strategiemeetings - Reporting zum Headquarter - internes Reporting

Part-time job @ Apple Retail during University. What did I learn? The passion for enriching consumers' lives. Contributed towards the first iPad global launch in 2010 & major OS & iTunes Relaunches! ACHIEVEMENTS: > created highest nr. of leads for our B2B team > Top 3 in store for NPS (Net Promoter Score) through excellent customer feedback > attained highest product attachment rates among store team for an add-on subscription service > exceeded sales targets during iPad & iPhone launches

Recherche für Fälle in den Bereichen Intellectual Property und Information Technology, Verantwortung für das Verfassen von Berichten unter Zeitdruck

The Hawesko Group is Germany’s largest integrated merchant for premium wines & champagnes and one of the leading purveyors of wine in the world. > assisted with Key Account Events Planning that led to strengthened relationships with key clients and regional F&B buyers > CRM introduction and shot-term project: helped to align improved syndication between two CRM systems > this internship with a German SME (approx. 500m € annual revenue at the time) was a great first insight into a D2C player!

Kellogg Executive Education brings cutting-edge marketing practice to business leaders and marketing practitioners. Going beyond traditional marketing practices, this program focusses on - AI - automation - customer journey mapping to make better decisions

Oxford Brookes ist eine Partneruniversiät von z.B. der EBS Oestrich-Winkel. In Oxford selber teilen sich Brookes und SAID mehrere Dozenten, auch war ich dort Mitglied der Oxford Union. Majors: Business Strategy & Corporate Strategy Finance HR Management Global Marketing Management

Marketing Strategy; Marketing Communications; Economics; Finance and Accounting; Strategic Business; Management; Market Research; Market Entry Strategies; Global Marketing Strategy