Jonas Kniel

• Responsible for managing the company’s first-ever A/B testing program. Driving the end-to-end test plan, development and implementation, data analysis, and presentation to stakeholders. • Driving UX improvements to the E-Commerce experience through user research and usability testing. • Establishing a user centred and test driven culture at Shape Republic.

• Improving user understanding and product usability through user interviews, usability tests and customer journeys - including setting up prototypes and wireframes. • Improving top-line growth and conversions through AB-Tests, benchmarking metrics, customer surveys and market analysis. • Advocating for a better user understanding not only for Design, Product and Management but the whole company.

• Researching and writing a monthly Newsletter with an outreach of 1300 people on key challenges Europe is facing and entrepreneurial tech opportunities that arise out of them. • Designing processes for the launch of the "Impact Generator" Incubator program for Kairos startups emerging out of the EU Summit. • Building a student developer and business talent pool from top universities in Europe including Oxford, LSE, UCL and Imperial University.

• Leading a student led publishing venture as part of my "Design Thinking for Startups" Module with the aim of helping tackle loneliness issues through an action book. • Developing venture business models and strategy of an early seed stage startup. • Human centred product development from consumer insights generated from field trips, trade fairs and in-depth interviews.

• Analysing internal and external business data for C-level management in SAP Business Warehouse. • Establish trends and making recommendations on potential business opportunity areas from 4000+ customer support cases. • Coordinating and clarifying complaints with Production and Logistics during a phase of supply chain centralisation from 11 distribution hubs to two European.

• Organisation of two conferences with 15 speakers and 200 handpicked attendees. • Working in a cross-disciplinary team between finance, communications and operations with a budget of 24.000€. • Identifying and recruiting speakers that are shaping the way we address the world's most pressing issues today.

• Supporting the departments of Product and Business Development, Marketing, Supply Chain Management, Key Account Management and Sales. • Developing 3 Excel Masterdata pricing sheets for pump equipment in a EMEA market segment with a value of 2,5 million €.

Modules: Design Thinking for Start-ups, Managing a Creative Business, Conducting Collaborative Creativity, Gaining Insights: Qualitative and Quantitative research