Jose Antonio Ramos Fernandez

Responsible for sales in Spain and Portugal of INOVANCE y PROTEIFINE brands (micro and macro-nutrition) in medical and pharmacy channel (9MM€ net sales) Director of 2 Area Managers and 22 sales representatives I have guided the marketing and sales strategy of YSONUT to help our company to adapt to new therapy in weight loss joint with GLP1drugs in physicians and added 200 PoS in pharmacy for our brands

Responsible for national sales of medicines and complements pushed through GP’s, pediatricians and gynecologists and secondly through pharmacists (8MM€ net sales) Sales Manager of 21 Sales Reps. and constant Cross functional work with marketing and MSL Attendant with sales team to most important national scientific congresses We made grow Women’s Health by 70%, and Gastro. by 33% 20 to 23 and succeeded in the launch of hair loss brand Bioscalin and Immunology brand Osmobiotic

Responsable de la coordinación de las inversiones y seguimiento de los KPI’s de venta de los distribuidores seleccionados por la compañía en el canal Pharma para la comercialización de la marca Compeed (apósitos y cosméticos) y los medicamentos NorLevo y EllaOne (ginecolología). Acompañamiento y coaching del equipo nacional de ventas en sus visitas a profesionales de la salud.

Head of the National OTC Team leading the change from an external team to owned one and contributing with the rest of the management (Financial, Marketing, HR...) to develop and carry out 3-5 year marketing&sales plan for Spain.

Responsible for negotiation and development of the annual sales plans of main mass market accounts leaning on an external team of 10 people. My accounts were +17% YTD when I left the company.

Sales Manager of a 11 representatives team visiting 3.700 PoS in the Pharmacy channel. Our team got the best results in our BU from 2010 to 2014 on selling in an selling out leading brands as Chicco for babies and kids, PiC Solution (Healthcare) and Control Condoms.

Part of the initial team that created the new company in Spain from the very beginning, leading half of the national team and pushing the growth of known international brands such as Café Crème cigars. Scandinavian Tobacco finally took over The Swedish Match in Spain.

Responsible for the design and execution of the marketing plan for the national market of VegaFina Handmade Cigars and Club Pasión Habanos customer fidelity program. VegaFina grew 12% in value at the end of that period.

Responsible for the design and execution of the Commercial Plan for brands as Cohiba, Montecristo or Romeo and Juliet and trade fidelity activities reporting to National Trade Marketing Director. I was promoted to Product Manager at the end of 2006.