Jose Carlos Cruz Rojas

- Coordinated cross-functional team of up to 22 people across 7 markets (ES, FR, UK, IT, US, MX, PL), managing capacity planning and stakeholder communication. - Redesigned Jira-based workflow adopted by 15+ team members, improving visibility and reducing coordination friction. - Bridge between stakeholders and delivery teams, ensuring balanced workloads and timely campaign delivery. - Recognized for transparent, people-first coordination approach.

- Managed and adapted multilingual marketing content including landing pages, newsletters, campaigns and ebooks across multiple European markets. - Ensured consistency and cultural relevance of content for Spanish-speaking markets (Mexico and Spain). - Collaborated with cross-functional teams to align messaging, campaign timelines and content delivery. - Explored and introduced AI tools to improve efficiency in content production workflows.

- Created and adapted marketing and internal communication content for international audiences across multiple markets (Spain and Mexico). - Adapted tone and messaging for different cultural contexts, supporting localization for Spanish speaking markets including Mexico and Spain. -Collaborated with cross functional teams to ensure content consistency and alignment with brand guidelines. -Supported the delivery of multilingual campaigns across Mexican and Spanish channels.

- Supported corporate culture change following Coca-Cola acquisition, contributing to internal communications and change management. - Developed internal channels (newsletters, digital screens) reaching 1,500+ employees. - Led intranet redesign project coordinating IT, Legal, HR, Marketing and Logistics teams. - Organized corporate events for 400–1,000 attendees including conferences and training sessions. - Led CSR reforestation initiative resulting in ~100,000 trees planted over three years.

- Supported the planning and coordination of a documentary film production about street artists in Mexico. - Assisted with location scouting, casting coordination and production logistics. - Contributed to production planning including scheduling, cost estimation and shoot preparation. - Supported the camera team during filming and on site production activities.

Agile Project Management

Entrepreneurship and Innovation Management

Media Production (Rdio, TV, Cinema), Journalism, Corporate and Internal Communication, Marketing