Julia Wunsch

Self-employed since 2020 in social media consulting and content creation with focus on outdoor, sustainability and destination marketing. Clients have been amongst others tourism organisations like Swiss tourism, Graubünden / Grindelwald / Interlaken / Engadin Scuol tourism, the Rhaetian railway, travel operator Olimar and the energy provider EWZ.

Creation of a social media based community, mainly through Instagram. The goal is to connect outdoor-oriented women in real life through collective hikes and to provide inspiration through reposting impressive photos from female, Swiss-based photographers. Growth to >2000 followers within 6 weeks. Facebook page in place, website in development. Check out @swissmountaingirls on Instagram!

Strategic & operational management of the social media team of AXA Switzerland. Supervision of national campaigns from idea generation to ROI analysis. Part of the crisis team. Regular trend evaluation (e.g. early mover on TikTok in 2019). Responsible for the AXA internal & international exchange on social media. Furthermore contact for Social Media audit and contract negotiations on tools.

Creation of promotional products for various events and the annual Erasmus programme booklet.

Member of the management board. Responsible for social media communication & advertising of Marketing Natives Switzerland.

Community and crisis management incl. tool evaluation and responsibility for daily business & appropriate content creation incl. advertising. Establishment of fixed reporting as well as structures in various tools. Professional team leadership and resource planning. Training of the management and the sales force on social media. Supervision of national campaigns in cooperation with creative and media agencies.

Strategic development of different brand identities and social media concepts for clients of id-ee GmbH.

Building and repositioning brand identities for different customers.

Positioning of a new brand (bet90) and creating its brand identity. Project responsibility for relaunching bet90.com as well as the creation of diverse promotional products (printed, online, videos). Planning, implementation and supervision of the bet90 Facebook page and the bet90 blog. Professional supervision of four employees and budget cost centre responsibility for my department.

Development of a social media analysis tools (target/actual comparison) and deduction of optimisation potentials for diverse clients. Two months fulltime, four months part-time alongside my studies (30%).

Conceptualisation and revision of communication measures. Implementation of workshops at management level to establish a communication culture. Trainings for appropriate target group communication.

Research assistant at Chair „Media Change and Innovation“ as well as supervision of tutorship „Introduction into scientific work“ with 25 students (part-time 20%, weekly course). Preparation of courses, mentoring of students, marking of term papers.

Authoring of media releases, field specific articles, newsletters. Texting for image brochures, flyers and client communication measures. Part-time alongside my studies (20%).

Verantwortlich für Grafik und Inhalte der Kommunikationsmaßnahmen.

Project coordination (amongst others for IKEA and Nike), conceptual collaboration and brainstorming for various advertising measures, supervision of company homepage. Four months fulltime, eight months part-time (40%) alongside my studies.

One month internship, afterwards accepted as a freelancer. Creation of newspaper articles (idea, photo and text).

Thesis about the potential use of social media in brand management. Final grade: 5.6 (Swiss system)

Final grade: 1.5 (German system)