Julien Donguy

Working on bringing games and advertising together to reach new levels of engagement

Content selection, acquisition and promotion Deal negotiation, signing and implementation Prototyping: wireframes and mockups creation to optimize social mechanics and drive player engagement and monetization Relationship building with key vendors Sales development, business process ownership to follow through initiatives Business and marketing process automation using salesforce.com Initiating new ideas and features being implemented in Scoreloop products

Oversaw the implementation of the Scoreloop feature set in key titles on iOS and Android User experience design (wireframes), quick iterations to fine tune the integrations and improve engagement as well as monetization metrics Promotion and evangelism (online advertising, events, business development) Content selection and curation

Monitored the production of free-to-play MMOs published by Koch Media through daily and weekly reports showing the progress of the project to foresee potential constraints and address them in time Defined and approved milestones, led discussions with the developers to define priorities and features Designed and implemented marketing intelligence tools (e.g. in game questionnaires, usability tests) Built a business case, tracked conversion and engagement rates to use as a decision-making tool

Managed the quality assurance and localization aspects of all online projects Monitored and tracked the production of an internally developed MMO (Free to play) through weekly statistical reports showing the progress of the project Milestones approvals Implemented and co-designed various sources of marketing intelligence (e.g. in game questionnaires) Website content editing for all languages supported

Worked as a community representative and participated in the weekly marketing meetings, communicated with all services involved in EverQuest II's development within the organization and initiated new ideas. Managed the official Sony discussion forums for France and the relations with the fan sites, built consensus on how to solve players’ issues and conflicts. Gained a strong understanding of the online gaming business and the entertainment industry.

Marketing, finance.