Jussi Ylävaara

I'm working as strategic advisor to help teams & account directors to crystallize strategic insights & approaches with our client's marketing & marketing communication challenges.

After successful acquisition done by Aller Media Finland, my responsibility is to create inspirational culture and working environment for approx. 100 talents from fields of creative planners, data-architects, content producers and brand journalists to create a winning marketing service agency in Finland. Our core is to create data-proven, insightful content marketing. We want to create shareable customer experiences.

Helping business to become social. Responsible for 60+ professionals that creates strategy and content, distribute it as engaging conversations and measure results. Serving brands and companies such Spotify, DNA, Design Forum Finland, Fazer, Kesko, MTV Oy, Sinebrychoff, St1, Vaasan and Vattenfall. During my time as Director, Strategic planning / Planning director our revenue growth was steady +30 % YOY reaching 5 million euros in fiscal years 2014-2015 and 2015-2016.

As a producer in digital services I’m responsible for overseeing planning and executions in digital marketing field at Dynamo Advertising.

I was responsible for overseeing the digital marketing strategies and executions of Oy Aurinkomatkat – Suntours Ltd Ab, Kariniemen, FIM, Leaf Suomi Oy and others. Tasks focused on creating marketing strategies and concepts, team leading and included budget management, and executing digital marketing activities in conjunction with other marketing channels. I also managed vendor selection and coordinated multiple ongoing projects and productions simultaneously.

I was responsible for overseeing the global digital marketing of Finnair Oyj, and digital marketing of Fonecta Oy, Alko Oy, Karl Fazer Oy and others. Tasks include team leading, budget management, creating marketing concepts, and executing E-marketing activities in conjunction with other marketing channels. I also manage vendor selection and coordinate multiple ongoing productions simultaneously

Marketing, Communications, Leadership