Kai Grothues

- International and nationale brand building and development - Creation and alignment of international campaigning process - Development and execution of international campaigns - Briefing, leading international project teams and agencies - Setting up international agency landscape and development of evaluation framework and working model - Centralisiation of asset production and content management - Promotion of corporate strategy and brand purpose - Support of e-commerce-MVP and loyalty projects

Planning and conducting workshops for bachelor and master students (best rated); Topics: storytelling, brand building, marketing & campaigning, software skills

Developing and implementing marketing strategy for ALDI Nord Germany; Planning and executing 360° lighthouse campaigns for Germany (ATL & BTL); Raising corporate responsibility marketing to a higher level

Coordinating all print marketing measures: incl. billions of leaflet copies p. a. within the team; Reinventing channel strategy & optimizing leaflet design KPI-driven; Coordinating corporate responsibility topics like animal welfare, organic or vegan product range, fair trade, human rights etc.

web design; developing and implementing CD/CI including corporate presentations and presentation master; consulting on marketing strategy, Animating corporate introduction films; Copyrighting for sponsored EDEKA YoutTube channel; logo design

Planning and orchestrating national 360° image campaigns, planning and managing Social Media content including sponsored YouTube channel; Developing a new YouTube format

Consulting on marketing strategy; Content creation & film animation

Supporting and learning in graphic design, film production, image film creation and film animation