Karen Stabbert

Building and managing a diverse team to create and launch worldwide marketing and business development campaigns with communications plans to promote awareness of certification and partner training offerings and initiatives

Developed long-term go-to-market strategies for $15 billion channel which continue today, four years later. Conducted research to drive strategy which changed the way a $90 billion company went to market.

Created marketing programs which allowed Compaq to secure the #2 position in the worldwide inkjet printer market within 18 months and achieve sales of more than 1 million printers within the first year of introduction

Developed a European training program for employees and channel partners which was repeatable, customizable and translatable into 15 primary and 10 secondary languages. This training resulted in over two thousand internal sales professionals and a thousand channel sales professionals becoming “market ready” with a skills update twice a year.

Increased sales from 5000 printers/month to 150,000 printers/month over the first 15 months of the first DeskJet introduction

Defined annual European market/business strategy to meet product line goals Correctly positioned new and existing products through annual price reviews

Formulated, established and implemented annual sales plans for Europe, Japan and the US Maximized sales of HP's component products with monthly sales forecasting and customer visits Prepared annual customer contract bids with the product division