Katharina Anna Krasowski

20 years in brand strategy & positioning — plus a new practice in AI visibility consulting helping brands show up where decisions form. Combining brand strategy with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — ensuring brands appear in AI-generated answers across ChatGPT, Claude, Perplexity, Gemini and Google AI Mode. Because the decision moment has moved. Gen Z doesn't Google. They ask AI. And the brands in those answers aren't always the ones that deserve to be there.

Created a line of functional superfood blends inspired by my own healing journey—where nutrition, purpose, and everyday ritual meet. Launched mysuperfoodpharmacy.com and grew it from idea to execution, leading product development, branding, marketing, storytelling, and sales. Today, the journey continues through AYA (Aire y Agua), where I explore the intersection of health, nature, and intentional living—currently taking shape on Instagram.

I took a break to rest, reset, and reconnect to who I am, not just what I do. It’s been one of the most transformative moves in my career. After years of pushing forward, succeeding externally but drifting internally, I made space to return to myself. From that place, I came back with more clarity, more alignment, and a sharper sense of what I stand for - and what I’ll no longer compromise.

Led the European launch of a new womenswear line – bridging brand vision from NYC headquarters with market reality on the ground. Strategy, product direction, and execution in one role. Directed cross-functional teams across design, merchandising, and operations – translating a global brand identity into something that actually resonated with the European customer.

Led the fashion business unit – overseeing budget, product development, and cross-functional team performance. Aligned marketing, sales, and buying to sharpen brand positioning and bring focus to a complex global portfolio.

Built and led the brand management function – introducing structured feedback loops between sales, product, and marketing to align assortments with market demand and improve sell-through performance.

Led brand and product strategy for the BOSS Womenswear division – aligning sales planning, market insight, and product performance. Optimized the product portfolio to drive growth and delivered the highest margins across the divisions, while improving efficiency and category performance.

Managed product strategy and line planning for key categories, with a focus on regional relevance and commercial performance. Collaborated closely with sales and merchandising teams to refine assortments and strengthen sell-through. Played a key role in evolving the womenswear offer into a more focused, margin-strong business unit.

Planned buying budgets, assortment, allocation, and distribution across all German POS – aligning assortment strategy with performance targets and store-level needs. Supported the early stages of BOSS retail rollout, coordinating production planning, store checks, and staff training to ensure execution met brand and commercial expectations. Acted as key retail liaison, providing ongoing insights and recommendations to brand management.

"Integrated Planning within a Supply Chain Reorganization and Process Improvement at HUGO BOSS AG"