Katharina Pohl

Leading all marketing and branding activities across Asia. In charge of all brands of Cotton On Group: Cotton On, Cotton On Body (active wear & intimates), Cotton On Kids, Typo (gifts & stationary), Rubi Shoes.

In charge of travel-retail & downtown stores of Valiram Group in Singapore, Thailand, and Malaysia. Overseeing all areas of the Valiram Fashion brands ranging from sales, merchandising, and buying to personnel, operations, and interaction with the brand principals. Portfolio includes: Canali, Hackett London, La Martina, Hugo Boss, Polo Ralph Lauren, Dunhill, Swarovski, as well as multi-label eyewear stores carrying brands from Luxottica, Macolin (Tom Ford, Tods), and Safilo (Dior, Saint Laurent, Gucci).

Guide brand launch & store openings in Asia. Lead global brand re-launch: Define global Mexx brand identity across all regions (Europe, Canada, Asia) & consumer touch points (retail, wholesale, licensing). Drive growth of all Mexx channels through the development & execution of a strategic & integrated marketing & communication plan (incl. CRM & Social Media).

Drive growth of all Mexx channels through the development & execution of a strategic & integrated marketing & communication plan (incl. CRM & Social Media). Develop corporate communication strategy. Manage all internal & external communication worldwide, incl. crisis & change Management. Guide CEO, President & Senior Management in all strategic communication aspects.

In charge of Sales & Operations across 15 countries & 400 POS in Europe.  Planned & executed sales strategy as well as all marketing initiatives (ATL, BTL, in-store promotions, CRM, events, product launches), including budget management & forecasting.  Implemented effective sales programs for each channel to meet revenue goals.  Key contact person for markets; liaised between countries & relevant departments in HQ.  Led 8-member sales team in execution of all initiatives.

Coordination of the expansion of Mexx across Europe via various partner models to ensure brand protection. Cross-functional responsibility to align actions of various departments.

Marketing management for all locations of the company in the Germanic region (since 2004), sales, organisation of fashion shows.

Strategic management consulting

Responsible for the planning and implementation of major marketing activities in 15 movie theatres of CineStar. Press relations, B2B relations, complaint management, event management, interview partner for TV und radio media.

Organizational Behavior, Psychology of Consumer Behavior

Strategisches Kommunikationsmanagement Corporate Communications Crisis Communication Network Analysis Impression Management