Katrin Simonis

- Leading the continuous improvement of the B2C customer experience in cross-functional squads, with current focus on improving customer retention, previously coffee conversion rate - OKR-driven and KPI-focused product development - Product analytics (site analytics), user testing, A/B testing and data deep dives to explore and answer critical business questions

Product Management (design and implementation of the coffee subscription), E-Mail Marketing (design and implementation of an automated mailing system), Usability, Testing and Optimization, Consumer Insights; additionally: Head of Customer Service (October 2014 - March 2015)

Usability-testing (remote user tests) and evaluation, creation of mockups and prototypes

Design of a new coffee subscription system and of a new customer account area on the website, design and Implementation of a customer survey, supervision and management of online partner shops including Amazon, conceptual support for the design of a new, responsive website, placement of job advertisements

Management of career fairs at universities

Arbeits-und Organisationspsychologie; Markt-und Werbepsychologie; Pädagogische Psychologie; Nebenfach BWL (Marketing, Management)