Keith Croysdale

 Interim Sales Management for leading regional alternative energy company SmartGen Ltd. focusing on consumer sales and marketing.  Interim Project Manager for Productive Primary Care Ltd. implementing the Doctor First® to increase patient care and productivity at medical practices.  Project to locate Asian suppliers for major European Prosthetics and Orthotics company.  Assignment to create a European branch of Ashika Commercial - Indian based precision engineers.

• Responsible for all aspects of sales & marketing management, including strategic business development and project management. • Appointed to spearhead growth of market share from £40M to £55M and margin by 20% despite competition moving East and manufacturing remaining in Europe. • Led post-acquisition integration of sales operations, developing enterprise-wide sales methods and tools • Improved Customer Communication through creation of award winning multi-lingual call centre.

Sales and Marketing Director 2000 – 2001 • Consolidated global sales organisation and refocused strategy to prepare the business for sale. Business Development Director 1999 – 2000 • Recruited and led key account managers to make ‘break through’ business in key target customers such as Siemens, Caterpillar, Volvo and Daimler Chrysler. • Created and implemented a key account management programme. Sales Director 1998 - 1999 • Organised a group of autonomous sales branches in Europe and Asi

Manufacturers of protective structures for avionic equipment and anti-vibration systems to aerospace, defence and industrial markets. £15M turnover, 100 employees, 12 sales and marketing team members. European Sales and Marketing Manager, European Sales Manager