Ken Cheng Hsiang Cheng

Strategic planning, PMO and M&A across healthcare segment in Asia Pacific

Responsible for Marketing for SME clients ranging from market intelligence, PR&events, partnerships, communication, digital inbound lead generation.

Responsible for operations (client relationships) of new service offering with COMO Sense - PaaS mobile loyalty program (www.como.com).

Responsible for Offshore & Marine projects in Asia Pacific relating to HR, Business Development, Marketing, New Country Entry and Transofrmation.

Responsible for Health Care and Remote Sites Market Segments

-- Business Analyst -- • Assisted in developing a financial forecast 2011-2020 for the Spanish market. • Monthly analysis of sales figures by product range and international operations. -- Direct Marketing -- • Analyzing best practices/effectiveness of online/offline instruments for core markets. • Planning and implementing direct marketing campaigns in core markets

• Cash flow modelling for wind farms for Project Finance Portfolio Management

• Devised a two year business plan to help improve profitability. • Analyzed global trends of daily websites and proposed a customer-centric ‘hyperlocal’ strategy.

Support in the development and structuring of projects, from initial client discussions to the preparation of the credit paper for investment committee approval. Tasks include: • Preparing bid books during the bidding phase; • Estimating the profitability of projects; • Producing summary pages and running sensitivities with cash flow models; • Technical/legal due diligence to assess exposure to risks.

• Prepared annual credit reviews and quarterly monitoring reports on existing projects (profitability, market developments, etc..) • Financial modelling: developed cash flow model for fuel based power plants to monitor projected debt repayment

• Taught specialized English courses for working professionals (Business/Finance/Banking/FCE/CAE) • Led Business/Financial English Training Seminars for teachers.

• Responsible for planning the month-long 58th Japan America Studient Conference for 72 students (recruitment, logistics, academic programme, etc...) • Co-facilitated Roundtable “International Development: Poverty and Progress.”

• Research and analysis of potential Chinese and existing Japanese clients. • Examined partnership outcomes of auto industry clients and prepared marketing presentations.

Specialization: Organization, Strategy and Change. Core courses include: Strategic Change, Innovation and Strategy, Management Communications, Entrepreneurship and Growth Management, E-Commerce, Marketing Asset Management.

EM Lyon Business School - Diplome Grande Master Aston Business School - MSc in International Business Munich Schol of Management (LMU) - MSc in Management

Intense 6 month general management studies with core modules including: Marketing Management, Strategic Management, Management Accounting, Operations Management, Corporate Financial Management, Market Research, etc...

International Economics