Kerstin Hess

• Accountability for the strategic direction and operational excellence of global digital marketing • Leadership, scaling, and development of a team of experts across Web, Social Media, CRM, Digital Media, Marketing Automation, as well as Data, Metrics & Analytics • Launch and optimize key global digital platforms, such as VLS global Website & Social channels • Salesforce Marketing Cloud, driving improvements in marketing automation and operational efficiency • Design omnichannel campaigns

• Strategische & operative Beratung / Steuerung >20 europäischer Länder zur Stärkung der Media,- und Business-Performance • Erstellung Mediastrategie & Kampagnen Media Guidelines • Lead Kommunikation mit allen Märkten und Schnittstelle zu Brand Marketing • Steuerung und Implementierung Datamanagement Prozess nach der Datenschutz Grundverordnung

• Leitung Markt Kommunikation für 30 europäische Märkte für alle digitalen Aktivitäten. • Verantwortung für zentrale Content Strategie inkl. Produktion von Master Assets. • Kontinuierliche Verbesserung der User Experience & Design der zentralen Internetplattform. • Social Media Strategie & Entwicklung mehrerer Social Media Kampagnen inkl. Media

• Technische und inhaltliche Website Migration von 30 europäischen Märkten auf neue globale Adobe Plattform & Überarbeitung der Struktur und User Experience • Entwicklung integrierter, internationaler Digital Master Kampagnen inkl. Produktion digitaler Assets, Templates und Steuerung der Länderabstimmung • Definition zentraler SEO Strategie und Implementierung in den Märkten

• Led Customer Relationship Management, data management, and digital marketing initiatives • Directed lead management strategy • Designed and executed targeted loyalty- and acquisition programs • Led strategic planning and execution of integrated ATL/BTL campaigns, incl. media and dealership communications • Developed creative print campaigns for new vehicle launches and tactical promotions • Managed all aspects of online and offline dealer communication

• Led the development and execution of the CRM & data strategy • Created and implemented multi-level direct marketing campaigns for new product launches and tactical marketing initiatives, supporting sales and retention objectives • Created & produced a new Opel customer magazine encompassing production, media, distribution, tender process, boosting orders by 11 % • Held overall strategic and operational responsibility for the company’s corporate and dealer websites • Spearheaded the e-commerce strategy

Schwerpunkte: Agiles Launch Management, Projektleitung, Prozessberatung, Digitale Marketing Projekte, Customer Relationship Management, Business Development, Social Media

Online Marketing, HTML Programmierung, Onine-Advertising, Trainee Programm

Marketing Kommunikation