Keshwar Anroedh

Member of Richter's Management Team Leading Marketing & Product Management team for pumps and valves Simplified several processes to reduce Marketing costs with >30% Launched a brand-new website for improved customer experience and engagement. Increased traffic and time spend on site with > 25% Developed and introduced the Tank Valve system, a new disruptive technology product in adjacent markets and grew sales with 1 single product system to 1M$ within year 1 - a record for Richter

Lead multidisciplinary global NPD teams located in various parts of the world in a complex matrix environment while improving existing NPD process to a more efficient and lean approach including early involvement of end-users to accelerate market adaptation. Launched a company record of > 20 styles of gloves globally within 30 months to fuel growth in Oil & Gas, Construction and retail market segments.

Lead the Marketing department supervising 6 Product Marketing Managers responsible for development and introduction of all MSA Personal protective equipment products and fixed instruments line in target market segments. Improved brand awareness with demand generation programs resulting in best performing region within EMEA with highest scores in NPD sales.

Successfully overhauled the MSA portable detection instruments range and introduced globally the ALTAIR product line with new to market technologies changing a downward pricing spiral in a competitive environment. The ALTAIR range is still the most successful and profitable portable product line in company’s history.