Kirill Statkevich

Results-driven marketing executive with 7 years of experience leading performance marketing initiatives for major brands. Specializing in optimizing marketing strategies to enhance company profitability, maximize ROI, and expand client bases. Managed marketing budgets exceeding €10 million per month and directed over 30 projects across mobile and web platforms. Skilled in leading diverse teams of over 50 professionals.

I managed 5 channels: PPC, Social network, CPA, Media and Mobile. Growth budget from H₁ to H₂ +15% with save target cost for business per lead. Training for account managers to work with acquisition channels. Building effective communications with clients.

My main task is to manage performance channels and find new points of growth for Tinkoff Group's loan portfolio. I have 2 specialists under my management. Monthly budget of over 2 500 000 €. The results of the work: - Doubled the volume of credit cards issued in 2021, relative to 2020. Achieved the highest volume ever in the "Contextual advertising" channel. - Increased NPV (Net Present Value) by two times in 2021, relative to 2020.