Kristina Martin

Responsible for re-establishing a struggling location and improving team morale, customer experience, visual merchandising, recruitment, training and coaching as well as setting attainable sales goals and staff recognition. Complete weekly and monthly administrative duties such as payroll, bank deposits, scheduling, sales reports and coaching logs. Increased employee performance and goals drastically (up 80% increase) through in-the-moment-coaching, training, and recognition.

Coordinated and executed the planning, design and opening of a temporary pop-up location. Recruited, hired and trained staff. Promoted a positive work environment while managing the location, coached in the moment, and utilized the shadow-of-a-leader concept. Completed administrative duties including budget maintenance, sales planning, scheduling, payroll, as well as analyzed business reports. Created and maintained all social media accounts, events and promotions.

Ensured companies strict branding standards were met through maintaining inventory levels, managing stock replenishment, visual merchandising, and marketing materials. Responsible for ensuring the Health & Safety and Loss Prevention programs were up to date. Assisted in leading a team of 30-50 associates to support the business and achieved a 20% increase in store conversion with a decrease of 25% in traffic over the previous year.

Coordinated attended tradeshows, conventions and meetings across Canada and the USA. Responsible for preparing budgets for events and meetings, managed booth set-up and logistics, as well as being responsible for new booth design. Managed and staffed the booth as a Sales Representative. Developed and executed pre-show and after-show marketing efforts to maximize customer exposure and retention.

Responsible for administration, international sales and marketing. Assisted the logistics team with supply chain management. Supported the Director of Operations and Office Manager with business development, company policies, sales training, website development, CRM implementation, inventory control and stock levels, developed and implemented all marketing plans and materials, prepared business reports and assisted in setting operational goals. Assisted the book keeper with filing and accounts receivables.

Business Management, Marketing, Advertising, Small Business Finance & Book Keeping, Event Management, MS Office, MS Project, Ethics, Operations Management