Krutika Amin

- Executed email and push campaigns across the customer funnel (acquisition, retention, reactivation). - Optimized CRM campaigns for improved engagement and click-through rates. - Worked closely with copywriting teams to ensure engaging content for customer interactions. - Supported teams by tailoring CRM campaigns to market-specific needs. - Explored new CRM channels such as direct mail, in-app messages. - Ensured efficiency in CRM processes for timely campaign execution.

- Conducted data analysis and market research for IT sector projects. - Worked with UHRS (Universal Human Relevance System) for data processing. - Utilized MS Excel and MS Word for data management and reporting.

- Conducted SEO strategies to improve online visibility for clients. - Engaged in online deal hunting and tagline writing for customer websites. - Worked with WordPress, Scrapper Tool

Online Certification Foundations of Digital Marketing & E-commerce - Think outside the inbox: Email Marketing - From Likes to Leads interact with customers - Attract and Engage Customers with Digital Marketing