Jordy Mulder

Responsible for the marketing automation team (26 fte) with the E-Mail & CRM expertise. We deliver hands-on expertise by creating and optimising marketing journeys for international and corporate clients. Experts in implementation and optimisation of: - SFMC - SFDC - Pardot - MS D365 CE - Selligent - Canopy Deploy - Copernica - Mailchimp - Active Campaign - Utilising CDP’s and DMP’s And many more! Founder & creator of SFMC Tech Campus in Greece - 3 months educational programme for new SFMC developers

Managing sub entity of Sam Media - Top Selections. Responsible for: - Finance - Marketing - Sales - Operations - IT & Development - Top-Selections is active in 30+ countries with: - Lead Generation - E-Mail Marketing - SMS Marketing - Affiliate Marketing - Performance Marketing - Management of several Communities: - www.play-selections.com

Responsible for restructuring the Top-Selections Division including - Network department - E-Mail Marketing department - Data monetisation team

Development and managing the Email Marketing Department, Development, building and managing the A-brand Sales Department Expanding and further developing the Campaign Management/Consulting Department

Management function responsible for: 3 fte. P&L of the E-Mail department. Manage international E-Mail accounts: DEU, AUT, CHE, ITA, ESP, FRA, BEL, NLD, LUX, POL, PRT. Online Leadgeneration. E-Mail Marketing campaigns. Liaise and negotiate with (inter)national sales partners and agencies Support (and initiate) comprehensive email testing plans to improve conversion rates. Expand product portfolio with new ideas and market innovations. Analyse cost, revenue, market and competitive activities.

Management function responsible for the SME Customer Lifecycle: 3,5 fte customer service team New Business Retention Strategy Telemarketing campaigns E-Direct Marketing campaigns Direct Marketing campaigns Online sales, leadgeneration and campaigns. Website development of www.veiligheids-trainingen.nl Design SEO/SEA Salesforce.com (CRM) specialist

Responsible for; - Data selections for marketing campaigns for national newspapers (Volkskrant & Trouw). - Development of the campaign webpage - Migration of the Subscribers Database.

Responsible for the creation, structuring and managing the following projects: - Implementation of Salesforce.com for Large & Corporate Accounts. (2010) - Marketing Database for the B2B segment. - Lead generation projects in the B2B segment. - Telemarketing activities in the B2B segment. - SAC/SRC Tooling. - Approval for special funding requests of our Telesales department.

Responsible for the creation, structuring and managing the following projects: Implementation of Salesforce.com for Large & Corporate Accounts Implementation and integration of the Customer Data with the Marketing Database. * Analyses possible: Churn, Customer Look A Like, Customer Value, Response, etc. Marketing Database for the B2B segment. Lead generation projects in the B2B segment. Telemarketing activities in the B2B segment eDM for Mobile Broadband Internet DM for Mobile Broadband Internet

- Bachelor Thesis - Sales & Marketing - Internet Communications

Strategic Marketing and Supply Chain Management

International Management

Minored in International Marketing & Management. International Study Program at University of Applied Sciences Deggendorf, Germany. With focus on International Marketing. (English/German) Activities and Societies: Founder of "Rotterdam Meets Big Business" Board of "Rotterdam Meets Big Business"