Kutaiba Kabbani

§ Generating creative concepts, creating brand positionings, writing brand stories and pushing clients towards fresh and exciting ideas. § Sensing consumer behavior and perceptions to channel the big idea into different communication touch points be it digital, print, TV, radio or PR. § Providing strategic direction and local insights, in addition to drafting, editing and writing communications for different types of clients to promote their proposition. § Managing work of Copywriter and Art Director teams

§ Planned and executed creative marketing campaigns for corporate promotions and launching of new product lines. § Crafted content and ideas in coordination with the Strategic Planners, and in compliance with requirements of logical structure. § Developed and produced highly effective, original and targeted advertising and marketing copy in Arabic as well as adapting messages from English to Arabic ensuring consistency in copy, while retaining the original meaning. § Proficient lyrics and script writer.

§Composedcreativeandcatchyheadlines,taglines,bodycopies,radiojingles,commercialfilms,TVCsand key promotional messages for international, regional and local brands. § Working closely with the creative team within the marketing department to conceptualize or adapt creative campaign ideas. § Managed multiple projects, with the ability to switch from one to the other seamlessly, meet deadlines and stay within budget constraints.

§ Provided English-Arabic translation, in addition to drafting, editing, writing and subbing Arabic copy to be used for different channels of communication. § Worked within a range of different writing styles across varying platforms. § Performed final editing and provided final sign-off on projects before being released for publication.

§ Rendered English-Arabic translation, composing and subbing of Arabic copy to be used across different media channels. § EditedmarketingandPRcollateralsincludingpressreleases,speeches,features,brochures,website,etc., ensured that all material was conformed with the client’s style. § Employed divergent styles to suit the unique needs of the platform, campaign and client. § Proofreadandcheckedallcopy,andprovidedfeedbackwhennecessarytoensureallcopyiscorrectprior to delivery to the Studio for art-working.