Lara Rodriguez Martin

As the Scrum Product Owner in CupoNation, I have: - redesigned the company's website increasing conversion and significantly reducing the bounce rate - created the first version of the mobile website - launched more than 30 platforms (CupoNation 15 countries & several WhiteLabels) - collaborated in defining all the processes currently applied in the Team from the creation of the roadmap to the implementation of the projects. Areas of expertise: - UX & Conversion Optimization - SEO

Digital Marketing Advisor, collaborating in the creation of the online marketing strategy of the company and coordinating the strategy with their designers and publishers. Since then, the Facebook page has achieved more than 3.600 fans with daily comments and the website is positioned with a great page rank. Blog, website and newsletter contents developer, collaborating as author of several posts or sections related to taxes and gastronomy and in the design and development of several newsletters.

Responsible for the positioning & branding of this start-up (e-commerce business). Collaborating in the name, logo & slogan choice, the design of the packaging, merchandising and the website. Design, development, management & updating of the brand social media strategic plan & profiles. Creation of the photographic & video materials used in the social media profiles & updating. Design, development & management of the brand’s blog in Wordpress. Development & management of all the web contents (3 languages).

Part of a team of 15 people approx. headed by 4 managers & 2 partners. In charge of assistants, direct communication with clients, participating in Spanish multinational entities transactions & coordinating the work of the different legal departments involved in such transactions, reference associate in PwC Barcelona for Gift & Inheritance Tax issues. Preparing teaching materials for ESADE’s AGT Master & other specialized courses & for different events of the firm. Several articles published in EXPANSION.

Assistant Family Business Tax Department, being a member of a 15 people team lead by Ramon Santos, currently partner in PwC since January 2008. Collaborating in the 2007 Personal Income Tax Campaign for expatriate workers in Spain hired by multinational companies.

Currently with A2.2 Level of Deutsch.

Social Media

Social Media Management

Digital image

Tax

Tax Advisory